How Many Fragrances Do You Actually Need?
When it comes to fragrances, the question isn’t just how many bottles can you own, but how many do you actually need? The answer varies wildly depending on lifestyle, climate,...
What's inside your fragrances?
What to Look for When Buying Fragrance Online
In a world where online shopping is the norm, buying a fragrance without smelling it first might feel like a gamble. It doesn't have to be, though. With the proper...
Dukhni's Halal Promise: What Does That Mean For You?
Do you seek an exceptional fragrance experience that aligns with your values and elevates your space? Do you ever find yourself asking, "What's in this?" about your favorite fragrances? At...
Scents of the Divine: How Different Faiths Use Fragrance in Worship and Celebration
Scents have long been integral to religious practices, playing a vital role in rituals, celebrations, and the marking of significant sacred moments. They help enhance the atmosphere, invoke spiritual energy,...
3 Most Favourite Spice Scents
Ever been curious about the most popular spices - loved for their scents not just their taste? See how we blend these into our secret family recipes- some subtle and...
The Aromatic Saga Of Sandalia - History And Role In Modern-day Perfumery
A journey back in time. From the temples of Mysore in Southern India, beliefs of spiritual transcendence in Buddhism and Sufism, embalming stories of mummification in Egypt, medicinal significance in...
Travel the World with Scents
Scents have a unique way of connecting us to places and experiences without us actually physically being there. Whether it's the warm, welcoming fragrance of oud in the Middle East,...
Musk - A warm, living, subtle scent!
You would expect Musk to smell prominent and loud but quite the contrary its profound and elusive. Its like the scent of your skin, enhanced and amplified. Original animal musk...
Why the Rose is so special in the Arab World?
The rose isn’t just a flower in the Arab world; it’s a cultural icon, a spiritual symbol, and a cherished part of daily life. Its significance runs deep through history,...
Role Of Base Notes In Perfumery
It begins at the end. Perfumes are every bit as theatrical as they can get. When you start exploring the scents of different regions, you will start noticing the nuances brought...
What Are the 3 Notes In Fragrances?
A perfume or attar, just like humans, is made up of layers. Each layer evokes emotion and together forms an orchestrated piece of aromatic odyssey. These carefully forethought layers are...
What is Kasturi?
The Mellow Yet Mighty Musk Everybody thinks of musk as manly or too strong of a fragrance, but you’ll be surprised that it’s actually soft and nuanced! Musk, common ingredient...
Saffron in Fragrances
Saffron is usually referred to as the worlds most legendary spice. It grows in Iran, Greece, Morocco and India. Saffron is used in food for flavour and colouring. Its also...
Sandalwood: Benefits and Uses
Sandalwood, a precious and aromatic wood, has been revered for centuries for its captivating fragrance and numerous therapeutic properties. Many products like perfumes, incense, skincare products & folk medicine use...
What Does Oud & Rose Smell Like?
Oud and rose, a classic pairing in the world of perfumes, blend to create a fragrance that combines the deep richness of oud with the sweet elegance of rose. This...
The invigorating smell of Lemongrass
Lemongrass fragrance is a fresh, citrusy scent that is often used in perfumes, candles, and other scented products. It is derived from the lemongrass plant, which is native to tropical...